Logo Process
Revisions
Upon further revision, I decided to divert from more stereotypical coffee shop logos. I began experimenting with using a cardinal logo, as it is Virginia's state bird.
I opted for a more rustic, hand drawn feel to the logo. I felt that this design choice for the logo would help to convey the organic, yet clean look that Fillin' Station valued.
Final Logo
I refined the shape of the cardinal to make it more recognizable, added texture to make it feel more rustic, and opted for a more distinctive typeface pairing.
